5 Selected Projects

More projects I’ve had the chance to work on. They are less documented but still worth a check. I’ve listed links to live versions and to the creative case studies from the Artistic Directors I was in team with on each project; you’ll see my name in the credit of each.

Rimowa — Rimowa Unique

Turning a product customization feature into a wow-moment

See it live‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎Read the UI case study

Images courtesy of le studio digital BETC

Context

Driven by the growing demand of consumers for personalization, product customization has become a new standard in the digital shopping journey.

Goal

Rimowa asked BETC Fullsix’s digital studio to design a luggage configurator that would stand out up to the brand’s luxury identity.

Role

I was in charge of co-designing the module, hand-in-hand with the creative team while keeping the client engaged in the design process and managing the iterations of work.

Keywords : Wireframing, Interaction Design, Quality Insurance

Kinder — L’Oeuf Kicétou

Answering children’s questions in the most charming way

See it live‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎Read the UI case study

Images courtesy of le studio digital BETC

Context

In an era where digital content is king, Kinder wanted to take the opportunity to educate and entertain children by answering their most common existential questions.

Goal

As the content medium would be exclusively video, Kinder asked BETC Fullsix’s digital studio how we could display it in the most simple and entertaining way possible, while splitting from a Youtube-like experience.

Role

On this project, I had to conceive, along with the creative team, an original navigation principle that would match both parents & children’s behaviours and maximize engagement.

Keywords : Engagement Planning, Information Architecture, Interaction Design

L’Oréal Paris — Trésors cachés au 14 rue Royale

Adding a sparkle of magic through gamification over an Advent Calendar

➔ To be released in December 2021

Images courtesy of Pierre Nguyen

Context

Holiday season is a great business driver for the beauty industry. Advent calendars are usually a great opportunity to acquire, engage and convert people during this specific moment of the year.

Goal

L’Oréal Paris asked Publicis Luxe to design an Advent Calendar that provided an experience that went beyond its initial purpose of opening doors and collecting rewards.

Role

Animating brainstorm sessions with the copywriter and the client, we landed an original creative concept and added a layer of gamification to the overall experience with hidden objects to find on the interface.

Keywords : Engagement Planning, Creative Concept, Wireframing

HRH — E-boutique revamp

Finding the right balance between ergonomics and immersiveness

Read the UI case study

Images courtesy of le studio digital BETC

Context

True luxury brands often balance between providing an e-commerce platform that comply with UX/UI standards and differenciating themselves from more mass-market digital experiences.

Goal

HRH Jewelry asked BETC Fullsix’s digital studio to revamp their e-boutique providing an ergonomic design while taking into account an exclusive and immersive buyer’s experience.

Role

I was in charge of identifying the e-commerce and digital merchandising best practices to better challenge them during creative workshops until getting into the design phase.

Keywords : Market Research, Workshop Leading, Interaction Design

Audemars Piguet — Memories of the Future

Opening Audemars Piguet’s archives to the watchlovers

➔ Discontinued project

Images courtesy of Pierre Nguyen

Context

Watchlovers are an incredibly expert and engaged audience. Their consumer journey is driven by a lot of research and due diligence.

Goal

Audemars Piguet had the ambition to provide the first luxury watch database to these watchlovers. First, exclusively to their brand, and expanded to other later.

Role

Working with brand content designers, we were in charge of finding the perfect way to display the brand’s massive watch archives in a wikipedia-like yet more premium experience.

Keywords : Consumer Research, Brand Content, Design Wireframing

Thanks for reading ! More case studies will be added over time.

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Léo Kaj Cabannes

From strategic planning, I’ve specialized in designing meaningful, intuitive & engaging experiences that convey consumers’ needs with brands’ strategic stakes.